Merch Cat Presents: Maximizing the Power of Music Merchandise

Friday, June 6 2025 at 2:00 PM

DOORS AT 2PM.

2:00 PM – 3:30 PM: Merch Workshop + Q&A Panel with Industry Experts (18+ event)

3:30 PM – 4:30 PM: Meet & Mingle Happy Hour Mixer (21+ event)

New York Music Month and the NYC Mayor’s Office of Media and Entertainment have partnered with Merch Cat to bring you Maximizing the Power of Music Merchandise!

Join Merch Cat Founder Vanessa Ferrer and special guests Jennifer Sullivan of KiT Better and Lou Plaia of Hot Rats Entertainment for a fun and informative event where we will explore merch from branding and basics to strategy and fan engagement to maximize revenue. Happy hour mixer to follow*!

Whether you’re a musician, band manager, or an industry professional who deals with merch, this event is perfect for anyone looking to take their merch game to the next level. Don’t miss out on this opportunity to network with other artists and industry professionals.

See you there!

*FREE WITH RSVP*

20 dollar table minimum per person is required.
21+
Tickets are non-refundable.

Description

PANEL SPEAKERS

Vanessa Ferrer

Founder/CEO

Merch Cat LLC

 

Lou Plaia

Artist Manager, Consultant, Artist Services Specialist

Hot Rats Entertainment

 

Jennifer Sullivan

CMO and President

North America KiTbetter